Joha Rice
At its best
High Quality Joha Rice with all its goodness, sourced as per guidelines and tested to match export regulations.
Joha Rice
HSN : 10063090
About Joha Rice
The Aromatic Treasure of Assam
Joha Rice is a short-grain, aromatic variety of rice native to Assam, India, celebrated for its unique fragrance, delicate texture, and naturally sweet flavor. Unlike Basmati, it is small-grained but equally prized for its distinct aroma and softness after cooking. Joha rice is a part of Assam’s rich cultural and culinary heritage, often used in traditional dishes, festive meals, and special occasions.
The North East Indian Joha Rice, especially from Assam’s Brahmaputra valley, is cultivated using natural farming practices in fertile alluvial soil, giving it an unmatched purity, flavor, and nutritional richness.
Variants available
Fresh Ginger
Dried Ginger (Bleached)
Dried GInger (Unbleached)
Ginger Powder
General Specifications
Botanical Name: Oryza sativa (Joha variety)
Type: Aromatic, Short-grain Rice
Color: White / Light Brown (depending on polish)
Grain Size: Short, fine grains
Aroma: Strong, natural fragrance
Moisture Content: Max 12% – 13%
Purity: 98% – 99%
Admixture: Max 1%
Protein Content: 7% – 8%
Fiber Content: 2% – 3%
Shelf Life: 12 months (when stored in cool, dry conditions)
Packaging: 25kg, 50kg PP / Jute Bags; vacuum/retail packs
Quality: 100% Natural, Non-GMO, Preservative-Free
🌿 Applications of Joha Rice:
- Used in Assamese traditional dishes like Payokh (kheer) and festive meals
- Popular in premium domestic & export markets as a specialty rice
- Suitable for daily cooking, desserts, and biryani alternatives
- Increasingly demanded in health-conscious diets due to its light digestibility
💡 Why Joha Rice from Assam?
✅ Recognized with Geographical Indication (GI Tag) for authenticity
✅ Naturally cultivated in the Brahmaputra valley’s fertile soil
✅ Rich in fragrance, minerals, and natural sweetness
✅ Growing global demand in USA, Europe, Middle East & South-East Asia
Packaging: 25kg, 50kg PP / Jute Bags; vacuum/retail packs or as per customer requirements
Why Joha Rice from Assam?
✅ Recognized with Geographical Indication (GI Tag) for authenticity
✅ Naturally cultivated in the Brahmaputra valley’s fertile soil
✅ Rich in fragrance, minerals, and natural sweetness
✅ Growing global demand in USA, Europe, Middle East & South-East Asia