Dragon Fruit (Hylocereus undatus), also known as Pitaya or Strawberry Pear, is an exotic tropical fruit gaining immense popularity worldwide due to its vibrant appearance, refreshing taste, and superfood properties. Rich in vitamin C, dietary fiber, calcium, magnesium, and antioxidants (betalains & flavonoids), it is widely consumed as a fresh fruit and in juices, smoothies, jams, and nutraceuticals.

The North East region of India, with its fertile soil and favorable climate, is emerging as a hub for premium-quality dragon fruit cultivation. The fruit from this region is recognized for its naturality, sweetness, and long shelf life, making it an excellent choice for international buyers.